After COVID, shoppers were happy to be back in the streets, but not back in the stores.
The idea: Spark shopper inspiration on the streets, then retarget them with the deats.
Results
Our campaign drove 650k people to the sale, a 6.2%+ lift in all demos, and 5,485 TikTok video creates with our branded effect
Credits
Jahfre Colbert (creative direction) Justine Requa (art direction) Giana Dolan (influencer)