Ariana released her first-ever fragrance duo to help Gen Z express themselves.
The idea: Let Gen Z do what they do best (remix) and mod Ari’s iconic campaign ad for a chance to join our digital campaign.
Results
Our campaign brought dozens of fans closer to their fave and reached over 53.6 million sets of eyes.
Credits
Jahfre Colbert (creative direction) Justine Requa (art direction) Gianna Dolan (influencer)
