Savage x Fenty had great awareness but struggled to make social creative that converts.
The idea: Tell stories with products, not stories about products.
Results
Increased YT click through rates +2.9% and reduced CAC -39%.
Credits
Bia Jurema (direction) Jake Wojenski (editing) Jahfre Colbert (creative direction) Justine Requa (art direction) Dom Carrieri (production)